On the 28th of August 2024, CFAO Mobility Zambia, under the Toyota division, unveiled the all-new Toyota Land Cruiser Prado at an exclusive event at Music Club in Lusaka. This launch represents a significant milestone, as it not only introduces a new generation of the iconic vehicle but also reconnects with the Land Cruiser’s deep-rooted legacy of reliability and rugged performance.

The event commenced with an address from Mr. Dino Bianchi, the Country Delegate, who emphasized CFAO Mobility Zambia’s unwavering commitment to customer satisfaction. “As we launch the New Toyota Land Cruiser Prado, be assured that there is always a Toyota-trained and certified Zambian waiting to serve you. From Kasama to Chipata, Solwezi to Livingstone, or in the hinterland of Mkushi and the Copperbelt, Toyota is there for you,” Mr. Bianchi affirmed. His remarks underscored the extensive reach and dedication of Toyota’s network across Zambia, ensuring that every customer has access to top-tier service, regardless of location.

Mr. Bianchi then introduced the new Chief Operating Officer, Mr. Peter Bloomfield, who was warmly welcomed by the audience. In his inaugural speech as COO, Mr. Bloomfield expressed his enthusiasm for joining CFAO Mobility Zambia and highlighted the exceptional qualities of the new Land Cruiser Prado. “This model is not just a continuation of a legendary lineage; it is the best Prado ever built. Crafted under the Toyota New Global Architecture (TNGA), the new Land Cruiser Prado embodies Toyota’s commitment to quality, durability, and innovation,” Mr. Bloomfield assured, setting high expectations for the vehicle.

The evening’s guest of honor, the Honorable Minister of Commerce and Trade, Mulenga MP, also took the stage to share his thoughts on the Land Cruiser’s enduring legacy in Zambia. “True to its reputation, it stands ready to be passed onto the next generation, always ready for on-road, off-road, or no road – with this new generation, we are going back to our Land Cruiser roots,” he remarked. The Minister’s words resonated with the audience, reflecting the deep connection between the Land Cruiser and the Zambian landscape, where the vehicle has long been a symbol of reliability and strength.

The Minister further emphasized the strong bond between Toyota and the Zambian market, stating, “On that night, I confirmed to all that our blood will remain ‘Toyota in Zambia,’ and that we are committed to the Zambian market.” His comments highlighted Toyota’s ongoing investment in Zambia, ensuring the brand’s continued relevance and importance within the country’s automotive industry.

The event provided attendees with an opportunity to experience the new Land Cruiser Prado firsthand. The vehicle, designed for both rugged terrains and urban environments, captivated the audience with its robust yet refined design, reaffirming its status as a symbol of strength, reliability, and adventure.

As the Land Cruiser Prado enters the Zambian market, it carries with it a promise of unparalleled performance and durability. Built under the Toyota New Global Architecture, this latest iteration of the Land Cruiser Prado remains true to its roots while pushing the boundaries of automotive excellence. The launch event, hosted by CFAO Mobility Zambia, not only celebrated the arrival of this iconic vehicle but also reinforced the brand’s enduring commitment to serving the Zambian people with distinction and excellence.