Do you remember our Customer Mr. Vibetti with his son Alinani during the 93rd Agriculture and Commercial Show? Today we were graced by Alinani accompanied by his Father – Mr. Vibetti and the elder sister – Ruth.

Toyota Zambia through its staff member presented a hamper to Alinani as promised during the live interview last week.

We wish to thank everyone who viewed, listened, commented, liked and shared the live clip about Alinan’s eloquence on automobile industry.

It is a Truth Tuesday for Toyota Zambia – the future generation is so much into Vehicles with emphasis and passion!

Todays’ article is about Brand Admiration. Yes, admired brands that customers love, trust and respect; so much so that they feel some kind of personal connection to the brand even from afar.

So what then is Brand admiration? Whan Park, Deborah J. MacInnis, and Andreas B simplified the term as unconditional love for a company -; interesting!

The emotional process that leads to a purchase of a new vehicle starts with a new development in the consumer’s self-image. That is, the buyers see themselves in a new way — as the owners of that new Vehicle which will befit the status in the community.

The more your brand allows, lures, and enriches prospects, arousing their positive emotions and building their trust, love, and respect, the more highly admired it will be and a thus turn a prospect into a customer. An admired brand offers the greatest opportunity for sustainable and profitable growth. A brand that is seen as lacking in even one of the above mentioned three components of brand admiration, will not be regarded as strongly admired. This is what we experienced from Mrs. Grace Kangongo, our delighted customer expressed and shared her ever existing concealed connection with Toyota Brand and in particular- the Fortuner.

“I have always had the love for Toyota as a Brand, with mixed feelings of admiration and envy. Each time I see someone driving the Fortuner I felt content because I had this imaginary thought of being the one behind the driver’s seat. It is amazing how easily I got so distracted each time I saw the Vehicle. The LED head lamps spoke volume to me, it was as if the Fortune’s eyes (headlamps) spoke to me in an undertone. The exterior styling is suitable for any environment – its strong. Let me also take this opportunity to inform you that the Video clip I saw on your Facebook page convinced me that indeed its pulling power is what we (looking at the husband) have always wanted. We have Children and so the space and safety features is an added benefit, she said”.

Well then benefits that entice customers stimulate their emotional senses which evidently enhance Brand Admirations. The brand’s benefits in this case The Toyota Fortuner left the prospect feeling gratified, engaged, entertained and validated convincing her to purchase the Vehicle and thus became a customer. The more the brand provides benefits, the more customers will come to love the brand.

Toyota Zambia congratulates Mrs. Grace for living her dream by not being in an imaginary seat behind the Fortuner but by living up to her Faith.

“When customers admire your brand, they will defend it, and tell the world about it”- Debbie MacInnis

Toyota Zambia congratulates Mr. Sakala for buying a Silver Toyota Rush – the only 7-seater SUV in its range. Yes, with 3 rows of seats that are designed for an active lifestyle.

To our readers, kindly join us in congratulating our Delighted customer.

Product development strategy is the process of bringing a new innovation to customers from concept to testing through distribution. New product development strategies aim at improving existing products to invigorate or stimulate an existing market or create new products that the market seeks, was a theory created by Ans’off – 1957. With the current emerging issues in our environment, such as having a family or the need to buy a Vehicle which is spacious; it is paramount to pay close attention to customers’ needs and wants. This can only be achieved if a corporation has a strategy in place or implements theories which has been working for so many decades.

Toyota Zambia is among the few that aims at continuously improve/create new products in an existing market to satisfy customers’ ever changing needs. One of the pillars of Toyota Way is built on Continuous Improvement which is the Kaizen concept. The philosophy is a way of thinking which encourages and empowers everyone to identify where and how even small changes can be made to benefit the business, their team or their individual performance; which will evidently result in customer satisfaction. Product improvement is the process of making meaningful product changes that consequently generate new customers or increased benefits realized by existing customers. Indeed, the Toyota Zambia Way is all about initiatives or innovations continuously to exceed customers’ expectation and that’s how the RUSH was built – to be exclusively unique in the SUV range.

Asked Mr. Sakala what he liked the most about the Rush, “as a family man, I can only tell you that the safety features of 6 airbags surrounding the interior and vehicle stability control was the first thing that made me purchase this particular Vehicle. Not only is it stylish and spacious but the ground clearance of 220 mm enhances a solid driving performance, making me feel more relaxed that nothing will touch the suspension. ‘The RUSH rushed up my decision to go for it’ (smiling as he expressed his catch phrase)”, he said.

ONCE AGAIN A BIG CONGRATULATIONS TO MR. SAKALA

Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother.

Todays’ article is all about appreciating the love from a Mother. A Mother’s love is unconditional and eternal. When we say that nature is wise, one of the things that we refer to is the bond between Mothers and their children. Undeniably, a Mother’s instinct to protect and instruct children to walk in a way that is acceptable in any society to her offspring is unlimited. In turn off springs adhering to Mother’s guidelines tend to succeed in a more rewarding way.

Team Toyota Zambia experienced such an amazing moment when Ms. Betty Musamba from Mufulira purchased the Hilux Volcano and dedicated the Vehicle to her Mother. What an honourable yet spectacular gift to offer on Mother’s Day which fell on the 12^th May 2019.  Ms. Musamba described the gesture as something she has always wanted to do for her Mother. Asked what prompted her to purchase this particular edition, this is what she had to say,

“The Volcano has erupted and given birth to this Manuel Transmission Hilux Edition, hence I believe the reason it is called Hilux Volcano. This Vehicle is Strong, stable unbeatable and erupts comfort in its own way even in difficult terrains. Just like the Volcano, under pressure the magma in the chamber can rise up the main vent which is the central tube through the volcano and comes out on top. We all know that the Volcano is a hole in Earth’s surface through which magma (called lava when it reaches Earth’s surface), hot gases, ash, and rock fragments escape from deep inside the earth and forces its way out. This Vehicle speaks volumes to me, I can relate! I have such an amazing Mother who has always been there for me, saw me through thick and thin, helped me realise that achievements don’t just come by default, it is through hard work. There was no point in time I felt lonely, for I had a pillar of a Mother, as you can see she is always by my side guiding and instruction me in ways I should walk and work even harder. Just like a Volcano I have erupted or what you might refer to as evolved and worked so hard and managed to present this special gift to My Dearest Mother from the bottom of my chamber – the heart.  I would not have been here purchasing this ‘Hilux Volcano’ had it not been for her consistent reminders of reaping comes only with hard work coupled with the unceasing love from a Mother. Mom, this is for you, spare your bicycle and ride with me into this Hilux Volcano for it is through you I have managed to purchase the Vehicle, lastly I give all the glory and thanks to God for giving me such a wonderful Mother”. 

Having heard such pleasing words from a customer who values her mother so much Toyota Staff member from Fleet team and Sales Manager joined the Sales consultant to congratulate Ms. Musamba for such a warm display of love towards her Mother.  “There is no LIMIT to what we women, can accomplish”. –  Michelle Obama

Once again a big Congratulations to Ms. Betty Musamba!

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Toyota Zambia congratulates our New Excited customer Ms Charity Zulu for purchasing the Hilux 2.4 Double Cab Manual transmission.

Asked what prompted her to get this particular model she said, “you and I both know that Zambia Drives Toyota and for that reason, I would like to associate my self with a brand that Zambia Drives. As a small scale farmer I choose the Hilux, it is bigger, spacious and a utility vehicle for the kind of business am into. I am so tired of smaller vehicles and hiring 4×4 Vehicles which are later driven back to Car hire Companies. Thanks to Toyota Zambia, I finally purchased a well deserving Vehicle for my business. I would also like to extend my gratitude to the Public Service  Micro Finance Company for making it possible for me to live my Dream”.

A brand is a company’s or individual’s set of values (their identity) that defines them. It is who they are, the purpose, positioning, the promises which are delivered, the expressions and personality. These elements are the ones that compose the DNA of a brand. The same set of values or DNA are visible to a prospect that attracts them to associate with a strong Brand. 

Toyota Zambia is a Global Brand that will lead the way of becoming a professionally managed, vibrant, successful and growing company trusted and respected by all our Stakeholders because of its deep routed DNA.

Toyota Zambia Thanked Ms Zulu who had such heartfelt excitement and further highlighted that she will be back for the Fortuner.

ONCE AGAIN, A BIG CONGRATULATIONS TO CHARITY FOR HER DREAM COME TRUE!

Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories.

It is not secret that a few decades ago, children were educated under strict and hard self-directed rules from parents. Decisions with regards to household purchases, especially for expensive products such as a Vehicle, were exclusively made by parents while children had to sit and wait for parents to display what they have purchased without any participation from children. Well, today the world has changed thanks to effects of digitization and the evolvement of parental cultural norms.

Presently, you would agree that the changing of times has given way to “change in the decision making” process/units in most family structures.  Children are no longer at the backstage in family buying decisions making process. Most household purchases are influenced by children from games, TV (films and cartoons) to other media stations that cause them to develop the world of their own fantasy eventually making the environment more purposeful. This change is giving children to have a “say” of their own wants and needs (subject for debate of course) rather than to accept any purchase from their parents. Yes, it is an exciting era where everyone in a family has an opinion of what is to be bought in the family for the household.

Enough of a preamble, today Toyota Zambia would like you our readers to join us in congratulating our latest young decision makers for influencing their Parent in purchasing the Hilux Double Cab 4×2 Comfort Plus with accessories. The decision making Unit was in collaboration of two most exciting next generations; Michael and Sera who happened to settle for the chosen vehicle purely for school movement purposes. It is also prudent to attach a purchase to a purpose especially when it has a lot to do with educational and developmental factors.  Asked Michael how they convinced their parent, “it’s comfortable, fresh and higher from the ground and spacious. I will always be looking forward to going to school with so much comfort, he said”. The decision makers –  Michael and Sera, took the honour of receiving the keys from our Sales Leader. Certainly the transformation of decision making units is visible.

Toyota Zambia Would like you to join us in Congratulating Our New Excited Customer Mr. Orwell Akakulubelwa, for Purchasing Hilux 4 X 2 Manual Transmission.

Indeed, Customers trust referrals and are more likely to make an informed decision based on a recommendation from an existing Customer.

“I just love the Hilux, the ground clearance is what attracted me the most while fuel economy was an added benefit for my advantage, he said”. When asked how he got to make a decision to select Toyota as a Brand of choice, his response was fascinating. “I was referred to by my workmate because I drove in his Toyota Hilux, it was like test driving coupled with first-hand experience from your existing Customer. The one thing which has been outstanding is the fact that Toyota Zambia has improved and closed the gap of anxieties while waiting for the ordered Vehicle to arrive. The waiting process when you order a car from most dealerships can be tedious however, Toyota Zambia, through its tracking system has ensured that customers are updated with information at every point and stage until the Vehicle is ready for collection. The Toyota Zambia App reduced my anxiety as I was constantly receiving updates through notifications in real time. Honestly, I must commend you for constantly updating me with regards to the Vehicle status even though I admit I should have downloaded and registered the Toyota App earlier. The system is reassuring and made me feel valued, he said”.

Undeniably, Word of Mouth is a free form of advertising or promotion as it is triggered by an event the customer experiences. Word of Mouth is more effective than any other types of marketing communication tool, it is effective in creating new users and customers. Furthermore, referrals eliminate any doubt a prospect might have or perceive towards a corporation. Toyota Zambia will continue improving processes to enhance customer satisfaction levels with digital initiatives such as the Toyota Zambia Mobile App.

Once Again, congratulations to Orwell and wishing you plenty of Kilometres and Safe journeys in your new Vehicle across the country.

We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4.

Today we are communicating on the need and benefits of Market Segmentation. As Philip Kotler (2012) stated, Market segmentation is the process of dividing a market with potential customers into groups, or segments, based on different characteristics and traits such as similar interests, needs, wants or locations.

It is not a Coincident that Toyota Zambia has with no doubt segmented the Zambian market accordingly for customers to purchase Vehicles based on a sequence; from emotions to logic. One of the Target Market is for customers who “Use our affordable pre – owned Vehicles to maximise the value of their resources by investing in our quality used vehicles. Toyota Zambia has Undoubtedly witnessed benefits of not only creating new customer, but also converting prospects into advocates. Evidently this strategy has yielded Toyota Zambia with a competitive advantage in the market.

A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. Therefore, Toyota Zambia is determined to explore and analyze various customer groups and align specific products to meet specific customers’ demands to enhance mutual benefit for both the corporation and Prospects/Customers at Large. In A quest to further increase market share in a geometric way, Toyota Zambia intends to Increase the number of customers by investing in corporate resources to acquire more customers from different segments in this regards for pre – owned vehicles or what you might refer to as used cars. Undeniably, it has done well by analyzing the social, environmental and economic factors to efficiently plan and implement communication and marketing strategies according to customer needs effectively.

Toyota Zambia is not immune to these theories; we aim at exceeding customer expectations at an immense level. Our high quality, affordable pre-owned Vehicles or “used vehicles” are what the people need to invest in and own as an alternative or first option from the segments created. They come with full service history (warranty on demo units), low mileage and much lower prices.

Today we are so excited to share with you our readers about how we Value Segmentation and what it has done to us and the public. We would like you to join us in congratulating our New Esteemed Delighted Customer, Mr. Wang Delong for Purchasing Toyota RAV4. It is such a great investment to get at a significantly reduced price with great driving comfort feature giving the ergonomic or positioning of the driver assist system coupled with the elegance touch.

Mr. Wang Delong was amazed at how affordable the Vehicle was with such an elegance touch, considering the fact that it was a used Vehicle. Asked to give a statement regarding his purchase, “it is extremely important that Toyota Zambia has considered to look into supplying customers in Zambia with used cars, I am more than glad to drive off with this beautiful used car yet in such a very excellent condition. I have also been well informed by the Sales Consultant and also from my own research that you have genuine parts to continue keeping my Vehicle in a good condition fit for use. What a great way of considering people based on their needs, he said”.

Corporations may develop Brand pride over a period of time in existence when customers leave them a positive review or feedback.

That does not mean customers will return for another product especially with a Complex Product Life Cycle. It takes effort to earn customer’s trust and create a solid relationship in a business.

Toyota Zambia often thrives to direct its Corporate courtesy on attracting new and existing customers by strengthening their relationship marketing, fostered at creating customer loyalty through constant effective communication, which evidently has created Loyal Customers.

Today, Toyota Zambia was graced by Mr. F. Hara who expressed his positive emotional experience with the Previous Hilux he had purchased a couple of years ago. “I have come back simply because experience is the best teacher. I was and still am satisfied with all physical features and benefits I had from the Hilux. That Vehicle is just what I needed, at that time. Today I am a revived customer as I have purchased an upgraded Hilux with LED lights and Reverse Camera which I believe are safety features. If you ask me to explain more as to why I came for this particular one, my response will simply be the Downhill and Hill Start  Assist Control features, he said.”

With more than one empirical evidence, we can confidently say that relationship marketing yields forth customer loyalty!

Trade in offers you our esteemed customers an opportunity to buy an imported Vehicle by Toyota approved for this region at a significantly lower price.

Our trade-in facility is available to you our esteemed customers to trade your current vehicles as part payment from the latest one of your choice. You will buy a new vehicle at an affordable value by paying with your old vehicle through a swap.

Today we wish to thank our Customer Mr. Sakala for purchasing a Traded-in Vehicle Land Cruiser GX at a significantly reduced Value. “What prompted me to buy a Traded-in Vehicle is that I am guaranteed of a Quality Vehicle at an affordable price, he said.”