Brand perception is something that is deep routed in prospects’ or customers’ mind which has an effect on Brand Association resulting to Brand Equity.

The fact is that a consistent brand is mapped as a solution in the mind of a prospect and a customer thus creating Brand Association and Brand Loyalty.

Today, we congratulate our first time Customer for purchasing the Hilux Double Cab 2.8 Active. The customer was accompanied by his wife who gave her views on his behalf. “My Husband has always wanted this Vehicle – Toyota Hilux, having done our own analysis for a long time, I have noticed that he has so many positive statements regarding Toyota as a brand even before owning any of Toyota Zambia Models, she said.” Asked what he liked the most about the Vehicle, he replied with delight stating that his wife’s statement is more than enough with a smile on his face.

We congratulate our Customer on purchasing a Hilux 2.4 Manual transmission at an affordable price.

Asked what he liked the most about this particular Hilux Double Cab Model, he replied by simply saying, “It’s a work Vehicle”.

• Manual Transmission
• Driver and Passenger airbag (SRS)
• Electronic Brake force Distribution  (EBD)
• Payload, min – max 800 to 900 kg
• Child Lock
• Brake Assist (BA)
• Anti-Lock Braking System

One can only believe facts based on advise from experts experience and referrals.

We had a privilege of getting feed back from one of our loyal customers with regards to brand association and aftersale and this is what he had to say.

“As a happy regular customer, I recommend anyone who owns a Toyota to have their parts replaced from any of our their branches. Believe me when I say replacement of parts to maintain your car requires absolute genuine parts which are certified fit for use otherwise you will adapt the saying of “cheap is expensive”. Interestingly, you will get these parts at an affordable price and guaranteed safety.

Toyota Zambia is an authorized dealer with authentic and quality parts which will keep your vehicle in the best possible condition. You will be assured of performance, and will not compromise your safety and that of your family who may happen to be your passengers.

I could go on and on however, I will encourage you to purchase geniune parts at an affordable price”, he said.

Toyota Zambia aims at focusing on benefits over features and with no doubt our newly acquired customer is excited to have a full package.

Asked what prompted him to purchase this eye catching 2.8 Nebula Blue Metalic Hilux, he said; “I looked at the benefits and features after having done a test drive.

Indeed I realize how reliable and consistent you are as Toyota Zambia. Your consistency, aftersale service and innovative ideas on improving the Hilux is remarkable. I want to associate my self with Toyota Brand. Being a first time customer I wish to inform you that this will be a perfect gift for my beloved wife Enipher. My son seems to agree with me on the choice of Brand that his mother will love this very one- its Royal blue. I have seen the growth and consistency of Toyota Zambia. Its not a speech its just words of appreciation, and I shall surely come back”.

It is always heartwarming to see a customer return to purchase the same product-Hilux.

Mr. Katonga had few words to say, “it is reliable”, he said! He also expressed his appreciation of the information he read on the Toyota App from his mobile. Toyota Zambia Team wishes to thank Mr. Katonga for his continuous support and trust he has for the Brand.
✔️ 2.4 comfort plus
✔️ 4×4 double cab

It is with great pleasure that our happy customers keep returning.

We will continue enhancing the trust which has been bestowed upon us by creating products and services that appeal to them. Our delighted customer from Jiangxi United stated that their needs are always met especially with the Double cab Hilux. “It is just what we wanted, they said”.

We congratulate our Customer from Indo Zambia Bank for buying a Toyota Corolla.

Asked what he liked the most about the Car, he replied with joy stating that he will now be able to beat the traffic with his new Car while enjoying the Auto Air Conditioner and listen to News Headlines from the 6 speakers.
✔️ Engine type – 1.6 VVT-i
✔️ Child Protector Rear Door Locks
✔️ Auto Air Conditioner
✔️ Vehicle Width 1’775mm

Lunsemfwa hydro power customer poses with the Hilux.

Her simple words of excitement to own this Vehicle were that; “It has a unique way of making me feel proud”, she said.
✔️ Leather seats
✔️ Reverse Camera
✔️ Eco and Power drive mode selector

Toyota Zambia and World Vision handed over a 1×2 Classroom Block at Nyasowe Primary School in Kalumbila District on 7th November 2017.

2017.This project was funded by Toyota Zambia at a Total Cost of Two Hundred & Twenty-One Thousand Kwacha K221,000.00. The project included refurbishment of a 1×2 Classroom and purchasing 40 Desks for the two Classes. The Classroom Block was officially handed over to the School and commissioned by the Permanent Secretary for North-western Province Mr. Ephraim Mateyo. Also in attendance was the Provincial Education Officer for North-western Province, the District Commissioner for Kalumbila and the School Head Teacher.

Toyota Zambia Ltd was represented by Solwezi Toyota Branch Manager and Customer Relations & CSR Manager. In his speech, Solwezi Toyota Branch Manager re-affirmed Toyota Zambia’s commitment towards working with the Government of the Republic of Zambia through the various line Ministries to implement similar programs in areas of Education, Health and Safety in order to improve the quality of life for the citizens of Zambia.