News Archives - CFAO Mobility Zambia

Ongoing Certification Issues: What Happened in the Toyota Group and What is Being Done Now?

Top management from four Toyota Group companies—Hino Motors, Daihatsu Motor, Toyota Industries Corporation, and Toyota Motor Corporation—together with the employees, donned their work clothes and went to the genba to put their heads together and face the issues.

Since 2022, the Toyota Group has faced ongoing certification issues*. Last February, Chairman Akio Toyoda established Akio Toyoda’s Juku TPS Jishuken for Certification Work to ensure the same mistakes are not made again.

* Group companies were carrying out certification testing necessary to apply for type approval to mass-produce car models using standards that differed from the ones set by the government.

Their goal was to use kaizen to create better systems for work. Their target was not only the certification work itself but the entire process leading up to certification, including planning, development, design, and production preparation.

Using the material and information flow diagram, they clarified the overall system behind their work, making it easy to see delays caused by re-dos and reworkings. This helped identify the true causes and implement countermeasures using genchi-genbutsu.

Early lessons from the TPS Jishuken included that to apply for certification for one model requires 1,300 pages of paperwork, that pressure to stick to the schedule piles up on the certification genba, and that there is anxiety about being able to perform the test correctly in one try due to the extreme pressure.

As the person responsible for guiding the Group, Chairman Toyoda is in charge of the activities. He praised the genba and offered some advice, saying, “I think we came to understand a lot of things we didn’t know before. Starting to understand is the first step forward.” “Don’t look for someone to blame for problems. Look at what happened. That’s the culture we need to create first and foremost.”

The aim is to build a system where it’s possible to find the issue and take action as soon as something happens.

From minivehicles to heavy-duty vehicles to engines, the four companies are deepening their connections and working together, sharing industry issues and developing case studies.

Source: https://toyotatimes.jp/en/newscast/100.html?padid=ag478_from_newsroom


Another Year of Skills Development: The Path to CFAO Mobility Zambia’s National Skills Contest

At CFAO Mobility Zambia, we believe that continuous learning and skill enhancement are key to delivering the exceptional service our customers expect. That’s why, throughout the year, our teams are engaged in a blend of practical and online training designed to refine their skills, expand their knowledge, and keep them at the forefront of industry standards.

This year’s journey towards the highly anticipated Toyota National Skills Contest, held on Saturday, 9th November 2024, at the Nangwenya Toyota branch in Lusaka, is a perfect example of how our commitment to professional development culminates in a celebration of excellence.

Over the past year, employees from our Vehicle Sales, Parts, and Service departments participated in a series of online learning sessions and hands-on practical training. These sessions were designed to challenge them, expose them to real-life scenarios, and equip them with the skills needed to excel in their respective fields. By the time the contest arrived, our teams had already undergone rigorous training that tested their ability to apply what they had learned in realistic, competitive environments.

The Toyota National Skills Contest is not just a one-day event; it is the pinnacle of months of hard work and dedication. Employees from all five branches came together to compete in a series of tasks and challenges that tested their skills in real-world sales, service, and parts operations. The competition was fierce, with participants demonstrating a deep understanding of industry practices, technical expertise, and customer service excellence.

This contest, now in its 10th year, has become a cornerstone of our culture, encouraging growth, fostering innovation, and boosting morale. It’s a platform where the brightest minds of CFAO Mobility Zambia come to showcase their abilities, and where the winners are celebrated not only for their talent but also for their commitment to continuous improvement.

Celebrating Success and Continuous Improvement

We are excited to announce the winners of this year’s contest, whose dedication and expertise stood out among their peers. But beyond the awards and recognition, the real success is in the growth and development of every participant.

Here’s a look at the 2024 Toyota National Skills Contest Results:

Vehicle Sales Advisors

  • 1st Place: Monde Siwale – Toyota Solwezi
  • 2nd Place: Mwaka Mukela – Toyota Nangwenya
  • 3rd Place: Masiliso Nyambe – Toyota Livingstone
  • 4th Place: Ethel Mitti – Toyota Cairo Road
  • 5th Place: Rita Kasakwa – Toyota Nangwenya

Technicians

  • 1st Place: Henschels Chilufya – Wila Motors Kasama (ASC)
  • 2nd Place: Daniel Miselo – Toyota Solwezi
  • 3rd Place: Archie Musonda – Toyota Nangwenya
  • 4th Place: Gerald Mumba – Toyota Kitwe
  • 5th Place: Albert Phiri – Toyota Nangwenya

Parts Sales

  • 1st Place: Mataka Mbangweta – Wila Motors Kasama (ASC)
  • 2nd Place: Patric Lwipa – Toyota Nangwenya
  • 3rd Place: Jethro Nyirongo – Toyota Solwezi
  • 4th Place: Virgin Milinga – Toyota Cairo Road
  • 5th Place: Stanley Mulonga – Toyota Solwezi

Parts Stores

  • 1st Place: Juma Ndekela – Toyota Cairo Road
  • 2nd Place: Derby Mushokabanji – Toyota Livingstone
  • 3rd Place: Belly Makabakano – Toyota Nangwenya
  • 4th Place: Motson Mudenda- Toyota Nangwenya
  • 5th Place: James Kunda – Toyota Kitwe

National Vehicle Sales

  • 1st Place: Chimfwembe Mwambazi – Toyota Cairo Road
  • 2nd Place: Namangolwa Meleka – Toyota Cairo Road
  • 3rd Place: Raymond Samulela – Toyota Nangwenya
  • 4th Place: Valarie Mumba – Toyota Nagwenya
  • 5th Place: Alinedi Daka – Toyota Cairo Road

A huge congratulations to all the winners and participants for their hard work and outstanding achievements! As we look forward to the regional competition in South Africa next year, we encourage all participants to continue sharpening their skills, setting their sights on even greater accomplishments.

This year’s National Skills Contest not only highlighted the skills of our top performers but also reinforced the importance of year-round training. Through online learning and practical sessions, we continue to push the boundaries of what we can achieve, ensuring that CFAO Mobility Zambia remains a leader in the automotive industry.

As we celebrate another successful contest, we remain committed to the growth and development of our people, knowing that their success is the foundation of our continued corporate achievements.

Here’s to the future, where every skill learned today leads to even greater success tomorrow!


Toyota Supports Japanese Ambassador’s Judo Cup, Strengthening Zambia-Japan Ties Press Briefing Held at Toyota Cairo Branch, Lusaka – November 6, 2024

On 6th November 2024, CFAO Mobility Zambia’s Toyota Division gathered leaders, dignitaries, and media at Toyota’s Cairo branch in Lusaka to proudly announce its sponsorship of the Japanese Ambassador’s Judo Cup, set to take place on November 16, 2024, at the Olympic Youth Development Centre. This event not only celebrates the rich sporting heritage of judo but also marks a deeper commitment to the cultural bridge between Zambia and Japan.

Mr. Peter Blomefield, Chief Operating Officer for CFAO Mobility Zambia’s Toyota Division, spoke on the significance of this partnership. “As a Japanese-affiliated company, we’re dedicated to supporting cultural and sporting ties between Zambia and Japan. This sponsorship is a natural reflection of our mission to foster strong community and cultural engagement.” With Toyota’s heritage and global reach, this sponsorship reinforces CFAO Mobility Zambia’s dedication to values shared by both countries.

Honoring Judo’s Core Values and Japan-Zambia Friendship

In a speech that resonated with the spirit of judo, Mr. Ominato Satoshi of the Japanese Embassy highlighted the enduring values embedded in the sport, flexibility, patience, resilience, and efficiency. “In judo, it’s not just about the moves; it’s about understanding the strength of adaptability and precision,” he stated. “It’s this approach to growth that makes judo such a fitting symbol for the longstanding friendship between Zambia and Japan, especially as Zambia celebrates 60 years of independence.”

Expressing gratitude for Toyota’s K50,000 sponsorship, Mr. Mabvuto Ng’uni, General Secretary of the Judo Association of Zambia (JAZ), noted, “This is more than financial support; it’s a message of encouragement for athletes and the entire judo community in Zambia.” He acknowledged CFAO Mobility’s far-reaching support for sports across Zambia, including golf, football, and motorsports.

CFAO Mobility’s Broader Commitment: Empowering Zambia’s Youth

In addition to supporting local sports, CFAO Mobility Zambia is actively investing in educational and development initiatives across the country. The “Strong Girls, Strong Zambia” program, through which CFAO has built schools in rural areas, exemplifies this commitment to youth empowerment and community development. “We see education and sports as powerful, complementary forces for building discipline, unity, and excellence,” Blomefield added.

As excitement builds for the Japanese Ambassador’s Judo Cup, CFAO Mobility Zambia warmly invites the public to join the event, experience the dedication and spirit of Zambian judo athletes, and celebrate the vibrant connection between Zambia and Japan.

With this sponsorship, CFAO Mobility Zambia not only contributes to the sports community but also honors a shared commitment to cultural exchange and mutual growth. As Blomefield concluded, “Together, we aim to build a stronger Zambia, one Judo throw at a time.

 


Livingstone Golf Day Returns After Five Years: Highlights from November 2nd & 3rd, 2024

On November 2nd and 3rd, 2024, the Livingstone Golf Club hosted the long-awaited return of the Golf Open. Of the 25 registered participants, 15 golfers, including our Branch Manager took to the greens, setting an inspiring example for spectators and fellow participants alike. With over 50 visitors attending, the atmosphere was lively and marked the first event since 2019. CFAO Mobility Zambia actively engaged with attendees, distributing Free Suspension Check and Service Kit Promotion flyers. This memorable weekend combined sportsmanship with community spirit, underscoring CFAO Mobility Zambia’s commitment to quality service and customer engagement. Keep an eye out for future events and promotions!


Victory and world title for TOYOTA GAZOO Racing

TOYOTA GAZOO Racing completed a thrilling fightback to overcome challenges and retain its FIA World Endurance Championship (WEC) title when the 2024 season came to a dramatic conclusion in the 8 Hours of Bahrain.

Starting from one-two on the grid, and knowing a win would secure the manufacturers’ title, each car led at different points, but the team entered the final stages of the race with only one car on track, down in 10th place after suffering setbacks.

An incredible team effort and a dominant driving display saw Sébastien Buemi cut through the field to win the race in the #8 GR010 HYBRID he shares with Brendon Hartley and Ryo Hirakawa, securing the team’s sixth successive manufacturers’ World Championship, by six points from Porsche.

The #7 GR010 HYBRID had victory in its sights when it led at half distance, but a fuel pump issue forced Mike Conway, Kamui Kobayashi and Nyck de Vries into retirement. That ended the slim drivers’ title hopes of Kamui and Nyck, who needed a win to have any chance.

The chequered flag in Bahrain concluded a 2024 season which featured 72 hours of racing, at eight rounds on four continents over almost 10 months. TOYOTA GAZOO Racing’s season record stands at five podiums, including three wins, and two pole positions, earning 190 World Championship points. After an exciting year, TOYOTA GAZOO Racing congratulates new drivers’ World Champions Kévin Estre, Andre Lotterer and Laurens Vanthoor, and thanks all WEC competitors for their contribution to a memorable season.

A dramatic and challenging race had started strongly for the team when Sébastien led away from pole. But after 18 minutes its hopes suffered a blow when Sébastien was hit from behind by a GT car and spun down to seventh. He recovered to fifth before Brendon took over late in the second hour.

Brendon and Ryo then battled against tyre degradation on their stints but made a determined effort to keep the #8 in the top six and still in the hunt. The race turned on two safety car periods early in the second half of the race, which closed the gaps throughout the 18-strong Hypercar field.

When racing resumed with just over an hour remaining, Sébastien was 10th but only 15secs from the lead, and he began an incredible fight back to revive the team’s World Championship dream. A heroic charge through the field saw him overtake several rivals to move into second after his final pit stop.

With just over half an hour of the season remaining Sébastien completed a remarkable comeback drive by passing the #5 Porsche for the lead. He soon established a comfortable advantage and reached the chequered flag to win by 27.539secs for the #8 GR010 HYBRID’s second win of the season, and the team’s 10th in Bahrain.

For much of the race, the #7 car had looked the most likely GR010 HYBRID to challenge for victory. Mike moved up from fourth at the end of the first lap to be in the top three when Kamui took the wheel for what would be a dramatic stint. As the sun set in the fourth hour, Kamui’s bold overtaking elevated him to second.

However, the #7 was hit by a fuel pump issue which intermittently reduced performance. Drivers, engineers and mechanics looked for a solution and, initially, appeared to have succeeded when Kamui closed the gap and Nyck took the lead via a fast pit stop. But the trouble returned and the #7 slipped down the field.

Considering the problem would require a lengthy repair, the team prioritised victory and the championship. It decided to retire the #7 with just over two hours to go, in order to allow its crew members to support the #8 car’s challenge, expressing their solidarity and ensuring today’s title triumph was a genuine team effort.

Kamui Kobayashi (Team Principal and driver, car #7):

“First of all, a big thank you for all the support we have had this season from all over the world. Winning the manufacturers’ World Championship is a great achievement and it’s the result of a huge team effort from everyone, including our Toyota colleagues and our partners, who are a big part of this success. This is the result everyone in the team wanted and they gave everything to achieve it, so thank you for all that work. Car #8 deserved the win today after an incredible race. Obviously on our car we had some issues and had to retire. We will analyse that and aim to come back even stronger next season.”

Mike Conway (Driver, car #7):

“It was obviously a disappointing outcome for our car. We were very strong at some points and looking good to win, then we ran into the issue which unfortunately took us out of the race. But at least car #8 won and that means we achieved our target of winning the manufacturers’ World Championship. I am very happy for the team and for Toyota, and I’m also pleased for car #8 to win the race with such a strong drive at the end. We’ll all enjoy this moment.”

Nyck de Vries (Driver, car #7):

“It’s great to end the season on a high for the team by winning the manufacturers’ World Championship with an amazing victory for car #8. Obviously, it’s bittersweet for our car to see our title rivals not score any points, considering we were in a winning position. Without the technical issue we had the chance to win both championships but that’s part of the game and we have to take it on the chin. Overall, I am just so happy for the team to get their reward today because they really deserve it after an eventful and challenging season.”

Sébastien Buemi (Driver, car #8):

“It’s crazy to think we won the race considering how it was going at some point. Against all the odds, with issues, penalties and bad luck it’s an amazing feeling for the team to win the World Championship. That was our target here and we’ve achieved it thanks to a brilliant effort from the team. When our car was down in 10th, we were going to the back of the Hypercar field during the pit stops and I thought we were done. But my team-mates did a good job hanging on with the old tyres and that meant I had a tyre advantage at the end. When it mattered today, we did a good job together and I am so pleased for the whole team.”

Brendon Hartley (Driver, car #8):

“I am so happy for everyone in the team and at Toyota. The race didn’t go as smoothly at the beginning as it could have done. We tried the medium tyres, but it didn’t work. Then at the end Séb did an unbelievable stint. He was the star; it was an incredible drive. Thanks to everyone in the team, at Toyota and all our partners. We really had to fight for this win and championship, so it means a lot. For our car to end the season with a victory is fantastic going into the winter break.”

Ryo Hirakawa (Driver, car #8):

“What a day. It was an up and down race, but we never gave up and we fought as one team. We started from pole, then got hit by a GT car but still tried our best and put everything behind Séb for a maximum push at the end. On the #8 car, we have had some difficulties this season, so I am happy to finally get a bit of luck. It’s fantastic to finish the season with a win and I am so grateful to the team, as well as to everyone at Toyota and all our partners, for their big efforts to win this manufacturers’ championship.”

8 Hours of Bahrain – Result

1st #8 TOYOTA GAZOO Racing 235 laps
2nd #51 Ferrari AF Corse (Pier Guidi/Calado/Giovinazzi) +27.539secs
3rd #5 Porsche Penske (Campbell/Christensen/Makowiecki) +29.177secs
4th #93 Peugeot TotalEnergies (Jensen/Müller/Vergne) +36.799secs
5th #35 Alpine Endurance Team (Chatin/Habsburg/Gounon) +37.404secs
6th #15 BMW M Team WRT (Vanthoor/Marciello/Wittmann) +47.916secs
DNF #7 TOYOTA GAZOO Racing

Source: https://toyotagazooracing.com/wec/release/2024/rd08-race/


Health is an Investment: A Successful Wellness Day for CFAO Mobility Employees and Families

 

Health is one of the greatest investments anyone can make, and at CFAO Mobility, this belief is at the core of our commitment to fostering a positive, thriving workplace. On 2nd November 2024, we proudly brought this principle to life with yet another vibrant Wellness Day at our Toyota Cairo branch. Running from 7:00 hrs to 14:00 hrs, the event achieved an extraordinary 100% turnout, as employees and their families came together, embracing this initiative as a meaningful gesture from management.

The event kicked off with an energizing 30-minute aerobics session, setting a lively tone for the day. Employees and their families enthusiastically joined in, getting their hearts pumping and spirits high, paving the way for a day dedicated to health and wellness.

This Wellness Day provided essential health services that met the needs of our team and their families alike. Participants benefited from screenings for cervical, breast, and prostate cancers, as well as checks for eye health, mental wellness, diabetes, dental care, and blood pressure monitoring. Many team members also joined in the blood donation effort, contributing to the spirit of community support that defined the day.

The event’s family-friendly approach was especially appreciated. As CEO Mr. Dino Bianchi highlighted in his remarks, seeing families come together at the event made the initiative truly exceptional. “When we welcome not just our employees but their families as well, we’re building a strong, united community that is important to us,” he shared, reflecting on the powerful sense of togetherness the day inspired.

The event’s convenience resonated deeply with participants, as many families expressed excitement, noting that Wellness Day felt like “the hospital came to them.” What could have taken weeks or months to schedule was available to them all in one place, all in one day. As one attendee remarked, “This is a wonderful gesture from CFAO Mobility.”

Children also enjoyed the day, with specialized health checks in dental, eye, and general screenings. They joined in fun exercises and activities like face painting and a jumping castle, creating a cheerful, family-oriented atmosphere.

To keep energy high, an inviting selection of fresh fruits, popcorn, candy floss, hot dogs, and various drinks kept everyone refreshed, adding a festive touch to the day’s events.

In his inspiring address, CEO Dino Bianchi emphasized that a healthy, spirited team is vital to CFAO Mobility’s success, underscoring that wellness will always remain a priority for the organization. Special guest Dr. Mujajati Aaron offered insights on preventive health, highlighting that conditions like hypertension and Type 2 diabetes can often be avoided with regular exercise and simple, consistent steps, like taking a brisk walk.

The Drug Enforcement Commission was also present, offering valuable resources on drug safety and awareness, adding an educational dimension that reinforced a holistic approach to wellness.

The success of this Wellness Day underscored CFAO Mobility’s dedication to creating a healthier, more fulfilling work environment. By investing in the well-being of our employees and their families, we are taking proactive steps toward a future where health, happiness, and a strong sense of community are woven into our daily lives.

 

 


NTT and Toyota Motor Corporation agree to joint initiative in the field of mobility and AI/telecommunications with the aim of realizing a society with zero traffic accidents

Toyota Motor Corporation
Nippon Telegraph and Telephone Corporation

Through their previous collaborations, the two companies have confirmed that they share common values, such as contributing to society through technological and industrial development, a people-centered approach, and global contributions that start in Japan. This time, they will further deepen their collaboration with the aim of achieving a “society with zero traffic accidents” as the first step towards realizing a prosperous mobility society where safety and freedom are in harmony.

In order to achieve a society with zero traffic accidents, it is necessary to take an infrastructure-cooperative approach that constantly connects people, mobility and infrastructure, in addition to the advancement of driving support technology based on data-driven technology in cars and the development of future automated driving technology.

To achieve both of these things, Toyota is developing Software Defined Vehicles (SDV) with safety and security as the top priority. Alongside the evolution of SDV, it will become more important to build infrastructure such as a high-speed, high-quality communication infrastructure, an AI infrastructure that can collect and intelligently process vast amounts of information, and a computing infrastructure.

In this collaboration, NTT, whose strengths lie in the telecommunications, and Toyota will jointly build a “Mobility AI Platform” that combines a seamless communications infrastructure with AI and computing platforms that can intelligently process large amounts of data. By doing so, they aim to connect people, mobility, and infrastructure to realize a safe, secure, and sustainable mobility society with no traffic accidents.

Details of the joint initiative

We will jointly develop and operate the “Mobility AI Platform” and use it in our efforts*1 to achieve a society with zero traffic accidents. The Mobility AI Platform is made up of multiple elements*2.

The Mobility AI Platform aims to standardize the mobility field, and we envision that it will be used not only by the two companies, but also by a wide range of industry, government, and academic partners who share the goal of realizing a society with zero traffic accidents.

Through this initiative, the two companies expect to invest a total of 500 billion yen by 2030. Starting in 2025, they will begin development of the Mobility AI Platform, and from around 2028 under the three-pronged infrastructure, they will begin social implementation and collaboration with various partners, aiming for widespread adoption from 2030 onwards.

*1 Main initiatives aimed at achieving a society with zero traffic accidents
“Three-pronged infrastructure collaboration” to prevent collisions at blind intersections, etc.
“Development of advanced driving support/future automated driving systems” that are data-driven, with AI learning on its own based on large amounts of driving data

Image of a society with zero traffic accidents through “Three-pronged approach”

*2 Elements that make up the mobility AI platform
1. Distributed computing platform (data center)
Computing resources (data centers) for analyzing and processing vast amounts of data using AI are installed in distributed locations, utilizing IOWN’s optical communication technology. By locating them in areas rich in renewable energy, we can achieve local production for local consumption of electricity, and by achieving high power efficiency in the coordination and processing of distributed computing resources and AI, we can promote the greening of the vast amounts of electricity needed for data analysis and processing.
2. Intelligent communication infrastructure
A system is being built to coordinate human mobility infrastructure through seamless communication that is suitable for various traffic environments and conditions in urban areas, rural areas, and suburbs. In addition to being highly reliable, it also achieves low-latency communication for large volumes of data.
3. AI infrastructure
A platform that achieves mobility AI that learns and infers from various data from human mobility infrastructure, based on a “distributed computing infrastructure (data center)” and “intelligent communication infrastructure”.

 Components of the mobility AI infrastructure

Source: https://global.toyota/


Bust of Toyota Honorary Chairman Shoichiro Toyoda Unveiled at Nagoya University. A Look at the Passion He Had for His Alma Mater

Nagoya University recently unveiled a bust of alum and Honorary Chairman Shoichiro Toyoda at the university’s Toyoda Auditorium. Chairman Akio Toyoda attended the unveiling on October 10, 2024 and gave a speech on behalf of the family.

Honorary Chairman Shoichiro graduated from the Nagoya University School of Engineering in 1947 and received a PhD in Engineering in 1955.

He had a belief that for Japan to help address global-scale issues such as environmental problems would require collaboration between industry and academia and initiatives that go beyond industrial boundaries. Those beliefs were behind the support he gave his alma mater in nurturing the next generation.

When the university alumni association was established in 2002, he worked as its first chairman for 18 years and was instrumental in establishing the Nagoya University Foundation. In order to preserve his achievements for future generations, the university proposed a bust be erected in his honor.

Toyoda Auditorium, where the bust now stands, was dedicated to the university by Toyota Motor Co., Ltd. (present Toyota Motor Corporation) to be a place where young people can grow. Honorary Chairman Shoichiro later supported the large-scale renovation of the building and attended entrance and graduation ceremonies held there nearly every year.

Chairman Akio said of the bust at Toyoda Auditorium, “I’m sure he will warmly watch over the growth of the young people who carry Japan’s future.”

Honorary Chairman Shoichiro devoted himself to the development of his alma mater to nurture the next generation. We look back at that passion and the beliefs he has passed down to Chairman Akio.

Source: https://toyotatimes.jp/en/newscast/098.html?padid=ag478_from_newsroom 


Celebrating 60 Years of Zambia’s Independence with CFAO Mobility

As Zambia marks 60 years of independence on October 24th, 2024, CFAO Mobility Zambia proudly reflects on a shared history of growth, resilience, and progress. Since opening our doors in Lusaka in 1963, just before Zambia’s first Independence Day, we have been committed to serving this great nation. Over the decades, our business has remained undisturbed, expanding to several branches, Authorized Service Centers, and Team Toyota Garages across the country.

This year’s theme, “60 Years Strong: Honouring Our Heritage, Embracing Our Future,” resonates deeply with us. We honor our roots, the sacrifices of our forefathers, and the rich cultural heritage that continues to shape our identity as Zambians. At CFAO Mobility, we take pride in being part of Zambia’s journey, delivering mobility solutions that drive progress and support the nation’s development.

As we embrace the future, we remain committed to serving the Zambian people by providing reliable vehicles, unmatched customer service, and innovative automotive solutions. Just as Zambia continues to move forward, so do we—building brighter, more sustainable futures together.

Happy 60th Independence Day, Zambia! Here’s to many more years of unity, progress, and success.


Toyota Partners with Haas F1–Morizo Gives Children a Path to Pursue Their Racing Dreams

The path to the world’s fastest cars was previously slammed shut for Toyota’s racing drivers. Is it about to reopen?

On October 11, TOYOTA GAZOO Racing (TGR) and the MoneyGram Haas F1 Team (Haas), which has competed in Formula 1 since 2016, announced a technical partnership aimed at cultivating talent and developing vehicles.

On the motorsport genba, Toyota has long pursued a “driver-first” approach to carmaking that incorporates feedback from professional drivers into the development of production vehicles. Through this partnership with Haas, TGR’s young drivers, engineers, and mechanics will get a chance to take on the pinnacle of motorsports, with their accumulated expertise and the resulting technologies helping to make ever-better cars.

Dreams and aspirations

On the day of the announcement, the teams held a press conference at Fuji Motorsports Forest in Oyama, Shizuoka. GAZOO Racing Company President Tomoya Takahashi explained the three elements of “driver-first” carmaking: people (personnel development), pipeline (data analysis and utilization), and product (vehicle development).

On the people front, Takahashi revealed that as part of this arrangement, TGR and Haas will establish a new “driver development program,” allowing TGR’s training drivers to gain F1 experience by participating in test runs. Similarly, engineers and mechanics will take part in developing racing car aerodynamics, simulating use under extreme conditions, as well as designing and fabricating carbon components.
At the same time, TGR’s engineers and mechanics will acquire expertise in instantly analyzing Haas’s vast troves of data during races and harnessing it to map out strategies in real-time, contributing to the Pipeline. The knowledge obtained through this process will be continually applied to Toyota’s vehicle development, the Product.

In terms of personnel development, Takahashi added, “The active roles of F1 drivers, engineers, and mechanics can provide children with dreams, aspirations, and goals. For TOYOTA GAZOO Racing, it is extremely important to demonstrate such hope to the children who will be responsible for the future of the automotive industry.”

On the other side of this partnership, Haas is currently in its ninth F1 season, sitting in seventh place out of ten teams after the Singapore Grand Prix in September.

At the press conference, Team Principal Ayao Komatsu described Haas as “both the youngest and the smallest team.” Having competed efficiently despite its size, the Haas team was seeking to push further up the rankings when this partnership was first mooted in February.

Haas Team Principal Komatsu

I believe that a major partnership such as this can only be built upon a relationship of respect and trust and a desire to work together towards a shared goal. Since we had plenty of that, I felt this could really work.

It was arranged that I would meet Chairman Toyoda, and I came to Tokyo before the Canadian Grand Prix in June.

Our visions were so closely aligned that it was hard to believe we were meeting for the first time. He is a very passionate person, and his ideas for the future, for inspiring Japan’s young people and the world of motorsports, shine through brightly.

These really resonated with what I want to accomplish through the Haas F1 Team, which was another green light.

I think these kinds of partnerships come about through personal connections, and that was the basis for this agreement. TGR possesses the manufacturing capabilities that we currently lack.

What we do have is the latest F1 know-how, while being short on people, facilities, and horsepower. These are things that TGR can contribute as we work together in various areas to improve the team and develop our personnel.

Formula 1 makes use of cutting-edge technologies, but the crucial element is the people. It is people who build things, who create simulation software, and who put them to use.

Even looking at the same data, each individual will make different decisions. We decided to pursue this partnership because both sides truly want to focus on developing people and creating a team whose efforts can inspire the next generation.

Morizo clears the air

Next to take the mic was Chairman Akio Toyoda, aka Morizo. He touched on the nature of racing drivers and the atmosphere that had pervaded Toyota’s pits since the company withdrew from F1 back in 2009.

Although I’m not a professional racing driver, I’m surrounded by numerous professional racers who don’t mind driving with me.

Recently, among them are both drivers who grew up with Honda and racing drivers who have long been with Toyota.

There’s something I sense when talking to professional racing drivers.

It’s that everyone wants to drive the world’s fastest cars.

I think that’s the way drivers are.

That said, I’m the person who quit F1. So, I think that drivers were never able to frankly talk about it in front of me. It was like there was always this inhibiting atmosphere in our pit.

In January this year, I said in front of everyone that I had finally gotten back to being an ordinary guy who loves cars.

I think that, somewhere deep in his heart, that ordinary older car-loving guy Akio Toyoda had always regretted having blocked―by pulling out of F1―Japanese youths’ path toward driving the world’s fastest cars.

That said, with the media watching my every step, I dare to add that I still believe my decision as the president of Toyota to withdraw from F1 was not wrong.

Not very long ago, I had the opportunity to speak with Team Principal Komatsu. He himself is someone who has carved out big dreams. But behind him was his father, who always allowed him to chase those dreams freely.

Both Mr. Komatsu and I have come to share the same desire to be a “father” who allows children to chase their dreams. Mr. Komatsu, I owe you my thanks.

The Super Formula drivers over there (Fuji Speedway), both the Toyota and the Honda drivers, all grew up as kids driving karts.

I believe there are many children all over the country who, admiring them, also drive karts. I think that, together with Mr. Komatsu and his team, we need to increase the number of such children.

But before that, I would like to see the day when a Super Formula driver grips the steering wheel of the world’s fastest car.

Mr. Komatsu and all the members of Haas, I look forward to working with you for the sake of the Japanese motorsports world.

And….to the media!

Please make sure that tomorrow’s headlines don’t read: “Toyota Finally Returns to F1”. Rather, it would be great to see headlines and articles that inspire Japanese children to dream of the possibility that they, too, could one day drive the world’s fastest cars.

This wasn’t the first time that Morizo had spoken his mind about the F1 withdrawal. In September 2023, when Ryo Hirakawa became a McLaren reserve driver after spending his entire career with Toyota-affiliated teams, Morizo shared the following comment:

“As a driver myself, even though no one ever mentions it when I speak with other drivers, I could sense these reservations between us.”

On that occasion, he made a distinction between his positions as Toyota’s chairman and driver Morizo. This time around, an “ordinary car-loving guy” was added to the mix.

Now that this “ordinary car-loving guy” is able to help racing drivers achieve their dreams, the inhibiting atmosphere may be starting to clear.

Setting the stage for a starring role

When answering questions from reporters, Morizo again spoke openly about racing drivers and his first meeting with Team Principal Komatsu.

Last September, the Japanese Grand Prix returned to the country for the first time in 14 years. When you attended, Japanese F1 and Suzuka fans gave Morizo a very warm reception. Did their support have any influence on this decision?

Morizo

Walking around Suzuka, there were actually four of us—myself, Hirakawa, Kamui Kobayashi, and Kazuki Nakajima. But the crowd only called out Morizo’s name.

I turned to the other three and said, “What’s happening with you guys? I’m not even a racing driver.”

Then it occurred to me: the guys behind the wheel need to play more of a starring role, and I need to create the stage where they can do that.

It was the same when we went to the F1 venue. As you all know, I am the guy who pulled Toyota out of F1, so I honestly was not expecting to be greeted by such a welcoming atmosphere.

Since we don’t have a path to the world stage, that made me all the more eager to find a place where young people can learn how to pursue their dreams.

Then, this partnership came about. When we were at Suzuka, neither of us had the slightest inkling that we would be here doing something like this today.

Since Toyota’s involvement won’t be a full re-entry into F1, how do you plan to incorporate F1 technologies into production cars?

Morizo

I am a carmaker. Ever since I became president, I’ve always emphasized the same thing: let’s make ever-better cars. After 14 years leading the company, I have dealers telling me that, across Toyota’s full lineup, our products have turned into the kinds of cars they want to have in their showrooms.

I think our GR Company vehicles are the result of ever-better carmaking rooted in motorsports.

It’s not enough to just pave the way for drivers alone; motorsport also needs engineers to make cars, mechanics to support races, and various other staff.

Haas is, to put it one way, an extremely compact team. Despite its size, it continues to take on the big guys.

I felt that such a team would offer a tremendous learning environment, which is why I decided to take the first step.

Even so, this will no doubt take time. It takes time for people to grow and for the world to change.

To begin with, I hope that more people will show an interest in motorsports and respect for F1, the pinnacle of racing. We look forward to your continued support for many years to come.

Why do you believe that withdrawing from F1 (in 2009) was the right decision?

Morizo

I feel that, back then, Toyota was more focused on becoming a bigger company than making ever-better cars.

As the president, I decided that activities such as F1 didn’t really fit a company seeking to become larger by pursuing sales and profits.

Today, we have transformed into a company focused on making ever-better cars and motorsport-driven carmaking. We need the people who can make that happen.

Because we haven’t been involved in the sport (F1) for a long time, we may be starting from zero, or perhaps even worse, but I hope you will support Toyota’s commitment to putting people first.

Like old friends

Morizo and Team Principal Komatsu, what resonated with each of you in that first meeting? What words gave a sense of the other’s passion, and what left a strong impression?

Morizo

To be honest, I couldn’t believe it was our first time meeting. I felt like we had already met and talked somewhere before.

I don’t think either of us even said, “Nice to meet you.” It was like the conversation just started rolling the moment we met.

Truthfully, for me, it felt like catching up with someone who I’d been talking to for a long, long time and just chatting about what we’re going to do.

Team Principal Komatsu

Exactly the same for me. It’s not like I hadn’t known about Chairman Akio Toyoda before we met, but…

Morizo

What image did you have of me?

Team Principal Komatsu

In my mind, Toyota seemed like a very large, strait-laced company.

Morizo

A bureaucratic pain in the neck?

Team Principal Komatsu

A place with hefty inertia, where getting anything done takes time.

As already mentioned, looking on from afar, this was the person who quit F1. I couldn’t understand why you would quit!

We needed to create a motorsports culture, yet the Japanese manufacturers kept coming and going. Even at our first meeting, I brought that up and told Morizo that I really wanted it to stop.

We threw off all reserve, and I was able to ask him frankly, “Why did you do that (withdraw from F1)?” That’s what it was like. You wouldn’t imagine that happening, normally.

It really felt like we had known each other a long time, and we had a wonderful conversation. I honestly thought, what an honor to be able to work with someone who is driven by such inspirations and ideas.

I feel very fortunate to have had such an encounter in my life. Now, the only thing left is to make the most of it, and I’m determined to ensure that we do.

Perhaps it was inevitable that two individuals who are used to taking on the world would hit it off. Cars bearing the TOYOTA GAZOO Racing name will take to the track from the upcoming United States Grand Prix, to be staged on Haas’s home soil in October.


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